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Check out the latest in the digital industry as well as the latest updates from Wave. We regularly update this blog with the latest trends in tech and design (with a Wakefield twist) brought to you from popular industry magazines and websites. If you are a Wakefield based business and you would like to be featured in our blog please get in touch.

Welcome to The New Decade of Marketing

Marketers, welcome to 2020.

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19th Feb 20

52 Gen Z Stats Marketers Need to Know in 2020

When some business experts, bloggers, and journalists write about Gen Z entering adulthood, it sounds like they're talking about an incoming natural disaster. Headlines like, "Gen Z is Coming, Are You Ready," or "Prepare You Marketing to Survive the Gen Z Invasion" are circulating around the internet, but do marketers really need to make extreme preparations and start drastically changing their strategies to woo this age group?

Read the full article here.

5th Feb 20

Shipamax scores $7M Series A to digitise the logistics back-office

Shipamax, the London-based startup and YC graduate that is helping freight forwarders and other logistics companies automate their back-office processes, has raised $7 million. Leading the round is Mosaic Ventures, with participation from Crane Venture Partners, Y Combinator and other existing investors. Shipamax says it will use the funding to double in size over the […]

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29th Jan 20

8 Examples of Influencer Marketing on TikTok

Since TikTok launched in 2017, marketers have been trying to wrap their minds around the odd-ball video platform. Now, many are realizing that the key to brand awareness might involve sponsoring influencer content on the app. Why does this strategy make sense? There are a few great reasons why influencer marketing can be beneficial on a new or niche app like TikTok.

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15th Jan 20

Union Square Ventures leads legal tech startup Juros $5M Series A

Juro, a UK startup that’s using machine learning tech and user-centric design to do for contracts what Typeform does for online forms, has caught the eye of Union Square Ventures. The New York-based fund leads a $5 million Series A investment that’s being announced this morning. Also participating in the Series A are existing investors […]

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8th Jan 20

Personality Tests: a Gimmick or Helpful Management Tool?

My coworkers and I love personality tests. We share them with each other to have fun and get to know each other an important task since half of our team is remote and sprinkled across the country.

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1st Jan 20

The 18 Most-Followed TikTok Brands and Influencers

After reaching roughly 800 million active users within a year and a half of its 2018 launch, TikTok has become one of the fastest-growing social media apps of the last decade Like any trendy social platform with a huge global audience, influencers and brands are flocking to TikTok.

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18th Dec 19

Ada Ventures launches with a $34M fund aimed at super-charging diverse global founders

According to Atomicos recent State of European Tech, 2019 – widely considered by the European tech industry to be a reliable annual study – at present, 92 in every 100 dollars invested in Europe goes to all-male teams, 83% founders are white, 82% are university educated, in the UK, a quarter of investment committees saw […]

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11th Dec 19

Beyond the Editorial Calendar: New Rules of Content Strategy for 2020

I was playing with my nephew at the park recently, watching him run from the swings to the jungle gym to the slide.

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4th Dec 19

9 AI Tools to Streamline Your Social Media Strategy

Did you know that more than 42% of the world population is on social media? With a growing number of people connecting to social networks, having a social media strategy is vital to your digital marketing success in 2019.

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27th Nov 19

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